Welcome back to Lilly’s Hot Takes! If you haven’t been here before, my name is Lilly, and I love sharing my controversial opinions. Let’s jump in.
The hot take of the week? Crumbl Cookie is overrated.
I am well prepared for the backlash I may get on this hot take, but I just had to speak up. I don’t get the hype. I never have, and I don’t think I ever will.
My first problem with Crumbl starts with the price. $20 dollars for four cookies is insane. Maybe if the cookies were really good it would be different, but they aren’t.
Crumbl is aiming for delicious, share size, gooey cookies but they’ve missed the mark. Instead, you get a sweetness overload, and they aren’t melt in your mouth gooey, more like “are these really even cooked?” gooey.
Sure, four big cookies is appealing, but the cookies are already so sweet, and with the flavored icing on top you never want to finish one. Now, maybe that’s the point, to make huge cookies to share or put in the fridge. But realistically, I’m not going to pick up a cold, too sweet cookie the next day.
Every time I’ve gotten Crumbl to share with family, the pink box is always sitting in the back of the fridge with parts of each cookie leftover days later.
Another part of their marketing is the new flavors every week. Don’t get me wrong, this is a super cool concept. But, almost always there’s at least one of the 4 cookies that doesn’t sound good. Chocolate peanut butter cookie? Sounds great! It would be like the peanut butter blossom cookies! But no. We have to make it like a pie. Chocolate peanut butter pie. Ok sure, I’ll try a bite. But now we are going to put all of those flavors into a cookie? Yeah no, I’ll pass.
And, maybe it’s just a me thing, but if I’m going to get cookies I do not want them to have icing piled all over them. I don’t really like icing to begin with, whether that’s cupcakes or cake, but especially on cookies.
The idea of Crumbl is great. Creative flavors, cookies big enough to share, but the execution just isn’t there. Do you know which company can produce this idea perfectly, more cost friendly? Insomnia Cookie.
The texture, cost and flavors are exponentially better than Crumbl, and they did it first.
So, Crumbl lovers, at least give Insomnia Cookie a shot, I promise you won’t regret it.
